The WIFM

(What’s In It For Me?)

At least 200% more leads prospected monthly
Hundreds of new quality contacts made monthly
Increase in awareness and inbound website traffic
Increased confidence and performance from your sales team
More consistent sales performance
On average it takes over 9 touches to get a hold of a prospect. Do you want to really drive someone crazy? Contact them until they become your client.
Expression of positioning statement

1

Linkedin
View Profile

2

Follow
Profile

3

Linkedin
Post Comment

4

Connect
Request

5

Personally
Written Email

6

Phone
Call

7

Reply
Email

8

Linkein
Message

9

Video
Email

10

Phone
Call

Infusion of prospect interests

11

Email
(New Thread)

12

Twitter
Follow

13

Twitter Tag
or Reply

14

Twitter
DM

15

Reply
Email

16

Text
Message

17

Video
Email

18

Phone
Call

19

Break Up
Email

20

Typed Letter
(Snail Mail)

Without a solid plan in place it can be easy for prospects to fall through the cracks. But with a clear prospecting sequence that not only provides cadence, but also effective copy writing, your sales team can work more leads, win more business, and have more fun doing it.